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This is the wiki space for Marketing Research (MKT2030) Section 2 at Conestoga College ITAL. This is where students in the course during the fall of 2012 will provide answers to end-of-chapter questions for the textbook used to support the course.

//The book is __Basic Marketing Research__, Canadian Edition by Alvin C. Burns, Ronald F. Bush and Judith Nash, published by Pearson Canada. // Chapter 1: Introducing Marketing Research Chapter 2: The Marketing Research Process Chapter 3: Research Design Chapter 4: Using Secondary Data and Online Information Chapter 5: Qualitative Research Methods Chapter 6: Quantitative Data Collection Methods Chapter 7: Survey Measurement Scales Chapter 8: Questionnaire Design Chapter 9: Sampling Chapter 10: Data Collection and Basic Descriptive Statistics Chapter 14: Communicating the Research Results **//NOTE TO ALL STUDENTS: Remember that you will get additional marks for commenting on and/or adding to other student entries, as long as your input is relevant and helpful. This input can be provided any time after the due date for that section.//**