Chapter+14

__**Chapter 14: Communicating the Research Results**__

=1.1 Discuss the relative importance of the marketing research report to the other stages of the marketing research process. = The marketing research report is the communication of the finding in your research process. The marketing research report is the end to the marketing research process where you in-detail present what you have found in the research process. By presenting a detailed report that significantly impacts your total marketing process findings you can understand, evaluate, and implement the changes needed to be made in order to achieve your original problem or needs solution in marketing enhancements. This research report is the only part that is visual by your boss or client who makes a positive decision based on the results whether he will implement a new strategy to develop a new marketing response or not determined by the reports’ findings. The final report must include a summary of all the key points which helps initiate the clear problem identifiers to change and implement a marketing plan that over achieves these results wanting to be performed.

The following link is a video that has 10 tips for understanding Marketing Research Reports. One of those tips is the allocation of time and how to prioritize understanding the research report. Take the time to look over all the options and recommendations making sure that the outcome is clear and precise for your attained objective and marketing need. By watching the video you can develop key aspects of development to better associate results with the research report analysis. It’s a quantitative version to boot! []

=2.1 Assume you have conducted a markting reserach project for your school. You were asked to provide a descriptive study of the student population. You collected demographic information and information on student attitudes towards various campus services and student-life activities. Write a title page for the report. =

=General Student Population:= =//attitude and outlook of campus services//=

Marketing Research: Conestoga College Prepared By: Kyle Blyde Prepared For: L. Symons Section #2 December 3, 2012

The Title Page is made of four major components mentioned in the Text Book, Title, Organization, Preparer, and Date of Submission. The title page is as important as the research report because its draws you into the report as a initial enhancer to the feasiblity of your research skills. One thing is clear on the Title page and that is of course the title but more importantly who it is for and who it is from as you want credit from the business professional or manager. This link is from the Conestoga College Business Administration Website and is on page.16 of the report. It shows the common format for a title page in the school of business. []