Chapter+8

=**1.1** Why is pre-testing a questionnaire so critical in the questionnaire design process? =
 * Chapter 8 - Questionnaire Design**

====Pre-testing a questionnaire is critical in the process because it reveals any error in wording, instructions within the questionnaire, administration etc. Revisions are made based on the pretest results and then the questionnaire is finalized after the proper alternations are made.====

For further information about the importance of pre-testing check out this site: [|Adolphus] - http://www.adolphus.me.uk/emx/surveys/pretesting.htm

=**2.1** Write two biased questions using the “bad” words in table 8.1; rewrite each question without using the problem words =
 * **Bad** || **Good** ||
 * ====Have you ever been to the beach?==== || ====Have you ever been to Sauble Beach in the past 2 summers?==== ||
 * ====What is the best feature on your cell phone?==== || ====Please rate the following features of your cell phone on its performance for you using “Poor”, “Fair,” “Good” or “Excellent”==== ||

=**2.2** Using at least two of the "do not's" of question wording, wrtie a question that would tend to support the view that such a calendar [photo-calendar of 12 women on campus] would be degrading. Indicate how the question is in error. Provide a "correct" form. =

1. Loaded - Should the Marketing Club only choose 12 female students for the photo-calendar? 2. Leading - Why don’t you consider the thought that most students would be interested in taking their photo for the photo-calendar? 3. Double-Barrelled - Is 2 different questions in one question - What was good and bad about our customer service? 4. Overstated questions - When a question is presented using words that overstate conditions - Is having lights on a life jacket that protects your child if he/or she were to fall in and die important, so that it will be easier and quicker to find them?

__Others question. Correct form__
 * 1) Why is the Marketing Club only choosing 12 women for the photo-calendar, what about men and the rest of the school?
 * 2) Why doesn’t the Marketing Club create a list asking any student who is interested in taking their photo sign up for the photo-calendar?

=**2.3** Write a clear, focused question for each of the four "do's" of questionnaire development on any topic of interest. Indicate how your questions incorporate the "do's". =
 * 1) Focused - what hotel do you think we should stay in on our vacation?
 * 2) Do you think it is ok for people to write brief report even though there is more to consider?
 * 3) Simple - how much do you think this SVU worth even though it is a 3 year car and how much are you willing to pay for it?
 * 4) Crystal clear – how many children do you think is appropriate for a 2 working parents to have considering that their job comes first?

The following website has more Do's & Dont's of a questionnaire: http://www.nedarc.org/media/pdf/survey_survey_design.pdf

=**3.3** Under what conditions should classification questions go at the beginning of a questionnaire? Why should classification questions otherwise go at the end of the questionnaire? = ====Classification questions at the beginning of a questionnaire could be good because the researcher could then screen for unneeded questionnaires. Classification questions go at the end of the questionnaire because some respondents will consider certain demographic questions to be “personal” and may refuse to give answers. The interview or questionnaire will begin on a negative start.====